Privacy policy

Status 03/2021

This privacy statement is intended to give you an overview of the data processed by Plantura. The data protection declaration applies to Plantura Magazine (www.plantura.garden/uk), our online shop (uk.plantura.garden), as well as our app and other services and benefits offered by Plantura. If you have any questions about data protection, you can contact us at the following address.

Responsible for data processing is:

Plantura GmbH
Meraner Str. 2
81547 Munich
Germany
+49 (0) 89 22061421
contact@plantura.garden

1. Data collection

Plantura offers you various services that you can use in different ways. When you use these services, various data is collected from different sources. Much of the information you provide is directly to us, such as your e-mail address or postal address when you order products, or your telephone number when you call our customer support line. Plantura also receives technical data when you use our services, such as device or access data collected when you interact with our services. We also collect data through our own data analytics (e.g. for analysing and evaluating customers). In the following, we will go into detail about the different types of data.

1.1 Profile data

To register with us in the online shop, you provide personal and demographic information about yourself. This data can be, for example, your first and last name, your contact details and personal details such as your date of birth. However, you are required to provide your name, e-mail address and a password.

1.2 Contact details

As soon as you contact us, we record the data you give us for this purpose. Depending on how you contact us, we record different data. In the case of telephone calls, we record your telephone number; in the case of written communication (especially e-mails), we record your e-mail address and postal address; and when you contact us via social networks, we also record contact details.

1.3 Purchasing data

When you place an order with Plantura, we collect your purchasing information. This data may include data such as order number, information about the items purchased, use of payment method, delivery and billing address, delivery and order status, return status and other data necessary for the execution of the shipment, as well as details of service providers involved in the shipment who hand over the parcel tracking numbers.

1.4 Payment data

For your purchase we offer common payment methods, in particular purchase by credit card (e.g. Visa or Mastercard), purchase on account, immediate transfer, but also PayPal. Credit card payments are processed via our online shop provider Shopify, PayPal is processed via PayPal, and we offer purchase on account via the payment provider Klarna. You can find more information about the data with our payment service partners under the section Data transfer.

1.5 Interest data

When you interact with our content and offers, data is collected which we can use to draw conclusions about interests such as content, topics and products. For example, if you frequently read articles on certain topics, we can draw conclusions about which products might be relevant to you.

1.6 Messages and conversation content

If you contact us by post, telephone or via contact forms or social media offers, we record the content of your messages. We also use social media services such as Instagram, Facebook, YouTube or Pinterest for communication purposes. We use these offers to provide you with contact and information opportunities. However, we have no influence on the terms of use of these offers.

1.7 Data from social media

Plantura has various social media presences such as on Instagram, Facebook, Pinterest or YouTube. In addition, functions from these providers may be integrated, such as plug-ins or messenger services. Where applicable, we may receive data from them that identifies you. This data may be, for example, your public profile information (name, profile picture), details of your device types, or your profile ID.

1.8 Information about your location

By collecting the IP address of your device, conclusions can be drawn about your location. (These conclusions are used, for example, in fraud detection in our online shop. This allows us to detect potentially suspicious orders that are transmitted from different locations).

1.9 Personal content (such as photos or voice feedback)

With some of our offers (e.g. individual lawn consultation) you can send us photos of your garden. We use these photos to provide you with personalised advice and, where appropriate, product recommendations.

In the Plantura app, we use a function that allows you to send us voice messages. We use the content of the voice message to improve the app.

We may contact you via email to invite you to review any services and/or products you received from us. We use an external company, Okendo Pty Ltd ("Okendo"), to collect your feedback which means that we will share your name, email address and order details with Okendo.

If you choose to provide feedback, we may use your first name and an initial, as well as any pictures, images, or videos you provide to Okendo on our behalf for our advertising and promotional purposes.

1.10 Applications

For applications to Plantura GmbH, we use external applicant management systems such as Personio and Join. Further explanations can be found under the point Data transfer.

1.11 Data from devices and access

When you use Plantura's services, it is inevitable at many points that technical data will be generated and processed in order to make the services available to you. This data can be generated, for example, on our websites, apps, social media presences, and emails. The data can be identification data (such as session IDs, cookie IDs, unique device identification numbers, account IDs to recognise your device), general device information (e.g. language settings, system authorisations, mobile network) or access data for online access (in the context of HTTP requests as well as further information on server access and data on your device).

2. Data processing

Plantura processes your data in compliance with the Data Protection Act. The basis for the processing of this data is provided by the DSGVO (Basic Data Protection Regulation) and in particular, but not exclusively, Art. 6 "Lawfulness of processing". The processing is primarily carried out for purchase processing and the provision of the offers as well as the personalisation and further development as well as security of our offers. In the following sections, we explain in detail which legal basis we use for the use of your data.

2.1 Purchase processing & e-learning material

Plantura processes your data in order to fulfil the contract and provide the offers you have ordered. Depending on the offer you take up with Plantura, your data will be processed differently. The main purposes of the processing are:

The fulfilment of sales contracts, in particular shipping and payment processing, claims management and the processing of returns, complaints and warranty cases.
The provision of e-learning material
The guarantee of security, operability, stability of our offers and the defence against attacks
The issuing, redemption and delivery of vouchers
The implementation of promotions and competitions

The basis for processing this data is based on Art. 6 (1) b of the DSGVO.

2.2 Personalisation

In order to provide a useful and convenient use of our offers, we may personalise the offers according to your needs. As Plantura's offering, in particular the magazine, comprises thousands of articles, it may be necessary for us to present the content and offers in this content in a needs-based manner so that you receive the content and offers that are actually of interest to you. This approach requires a user-specific assessment of the relevance of articles and products.

In order to be able to provide you with a personalised offer, we use device and access data that we use for usage analyses. If you are logged in with your customer account or use our offers with a device known to us, we also use the profile data, interest data and purchase data to be able to offer you the personalisation. Only with this type of personalisation can we offer you the appropriate article and product suggestions. This type of personalisation is carried out by many online shops as standard and is often listed as onsite optimisation. You can of course access all Plantura offers despite the personalisation.

The basis for processing this data is based on Art. 6 (1) f of the DSGVO.

2.3 Fraud prevention

In order to protect ourselves against fraudulent orders, we use a technical and manual procedure. For this purpose, purchasing data and ordering habits are automatically analysed for each order and compared with previous usage and ordering habits. In addition, a comparison is also made with general data records of orders placed with Plantura, which offer conclusions about fraudulent behaviour. In some cases, the potential risk of fraud is classified as very high, which leads to a deactivation of the customer's account and a cancellation of the order. This process is then carried out by manual processing.

The basis for the processing of this data is based on Art. 6 (1) b of the DSGVO.

2.4 Collection service provider

If you fail to pay your outstanding invoice after several reminders, we may pass on your details to a debt collection service provider to recover the outstanding debt. Alternatively, we may sell the debt to a debt collection service provider, who will then enforce it in their own name.

In the case of a trustee collection procedure, the basis of the processing of your data is based on Art. 6 (1) b of the GDPR, and in the case of the transfer of your data and the sale of the debt, the basis of the processing is based on Art. 6 (1) f of the GDPR.

2.5 Data analyses

We use your data in the context of data analyses. We can use the data to create a user segmentation and derive insights into usage habits and buying and reading interests, how our offers are used.

The basis for the processing of this data is based on Art. 6 (1) a of the GDPR if you have given your consent. Furthermore, the basis for the processing of your data is based on Art. 6 (1) F of the DSGVO. We use the following technical service providers for the data analyses:

Google Tag Manager:

a tag management system offered by Google by means of which JavaScript and HTML code snippets can be implemented to enable analysis, tracking and personalisation offers.

Offered by: Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Google Analytics:

Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, this website uses Google (Universal) Analytics for the purpose of website analysis. The web analytics service is provided by Google Ireland Limited, a company incorporated and operated under the laws of Ireland, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The information automatically collected about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.

Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. This will prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google.

As an alternative to the browser plugin, you can <a href=""javascript:gaOptout()"">click this link</a> to prevent the collection by Google Analytics on this website in the future. This will place an opt-out cookie on your terminal device. If you delete your cookies, you will be asked again to give your consent.

Cookiebot Consent Management Platform:

On our website, we use Cookiebot to inform you about the technologies we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies. This is necessary pursuant to Art. 6 (1) p. 1 lit. c DSGVO to comply with our legal obligation under Art. 7 (1) DSGVO to be able to prove your consent to the processing of your personal data, to which we are subject. The consent management service Cookiebot is offered by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, which processes your data on our behalf.

After you submit your cookie declaration on our website, Cookiebot's web server stores your anonymised IP address, the date and time of your declaration, browser information, the URL from which the declaration was sent, information about your consent behaviour and an anonymous random key. In addition, a "CookieConsent" cookie is used, which contains the information about your consent behaviour and the key. Your data will be deleted after twelve months, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Google Ads

We use Google Ads to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookieID and on the basis of the pages you have visited. This serves to protect our legitimate interests in the optimal marketing of our website, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO. After the end of the purpose and the end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted.

Further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalise the ads you see on the web. In this case, if they are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups.

Google Ads is an offering of Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).

You can deactivate the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings in this regard.

Microsoft Advertising

We use Microsoft Advertising to advertise this website in the Bing, Yahoo and MSN search results and on third-party websites. Insofar as you have given us your consent to do so in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, a cookie is automatically set when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you have visited. After the end of the purpose and the end of the use of Microsoft Advertising by us, the data collected in this context will be deleted.

Microsoft Advertising is a service of Microsoft Corporation (www.microsoft.com). Microsoft Corporation has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by deactivating the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings in this regard.

Amazon Affiliate Program

Our website participates in the Amazon affiliate programme. This is offered by Amazon Europe Core S.à r.l. (Société à responsabilité limitée), 5 Rue Plaetis, L-2338 Luxembourg (hereinafter "Amazon"). This is a so-called affiliate system, which was designed to provide a medium for websites, by means of which a refund of advertising costs can be earned through the placement of advertisements and links to Amazon.

This serves to protect our legitimate interests in the optimisation and economic exploitation of our online presence, which prevail in the context of a balancing of interests pursuant to Art. 6 para. 1 lit. f) DSGVO.

By means of cookies, Amazon can track the process of the respective order and in particular that you have clicked on the respective link and then ordered the product on Amazon.

You can prevent the setting of cookies by our contractual partners or our website at any time by means of an appropriate setting in your internet browser. In addition, cookies that have already been set can be deleted at any time via the Internet browser or other software programmes.

Further information on data processing at Amazon can be found here.

Facebook

The Facebook tool is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. You can find more information about this tool here.

You can object to the collection or analysis of your data by this tool by deselecting the corresponding tracking under the following link: www.youronlinechoices.com/de/praferenzmanagement/.

Klaviyo

Klaviyo is a provider of CRM software. The provider is registered in the USA: "Klaviyo", 225 Franklin St, Boston, MA 02110, USA.

The e-mail addresses of our newsletter recipients are stored by Klaviyo on servers in the USA. Klaviyo is certified under the "Privacy Shield". For more information on Klaviyo's privacy policy, please follow this link.

2.6 Customer support

If you contact our customer support, Plantura employees may access your stored data in order, for example, to order returns or to make a statement about the orders you have placed or to make statements about the payment status of your order.

The basis for processing this data is Art. 6 (1) b of the DSGVO.

2.7 Advertising to existing customers

If you have ordered goods or services from us, we will send you information emails for similar goods or services by email in the future. The legal basis for this use is our legitimate interest in conducting direct marketing and providing you with meaningful offers of goods and services that meet your expectations and needs and fulfil our commercial interests (Art. 6 (1) F of the DSGVO, §7 (3) UWG). You can request at any time to no longer receive such information emails from us for similar goods or services. To do so, please contact us by e-mail at contact@plantura.garden or at the contact details provided in the imprint or click on the link at the end of the information e-mails.

2.8 Data processing based on your consent

In addition to the purposes of data processing listed in points 2.1 - 2.7, the basis for data processing is primarily your consent in accordance with Art. 6 (1) a of the DSGVO. This consent can be given, for example, when ordering our newsletter, when agreeing to our privacy policy in the ordering and purchasing process or during telephone conversations with our customer support.

3. Website offers & cookies

Plantura offers you offers both in our magazine (www.plantura.garden/uk) and in our online shop (www.uk.plantura.garden). Both offers are merged at Plantura from a technical point of view and we use the data from both offers. Depending on how you use the offers, different data is generated and processed. When you use our offerings, we also use common tracking technologies using tracking pixels and identification cookies. We may use this data for the points listed in paragraph 2 and in particular for the personalised offers and existing customer advertising.

3.1 Cookies

We use cookies to make your visit to the website more attractive and to ensure the use of certain functions.

Cookies are text files that are stored on your devices. A distinction is made between session cookies, which are deleted at the end of the session, and persistent cookies, which are stored in order to recognise you on your next visit. In your cookie settings of your web browser you will find more detailed information about the stored cookies. If you do not accept the cookies on our site, your use may be restricted.

The cookies used on our site may come from Plantura directly or from third parties. You can set most browsers to block third party cookies. Four categories of cookies are used on our offerings:

Necessary cookies: these cookies make the website services usable by enabling basic functions such as site navigation and access to content. Without these cookies, the services will not function properly.
Preference cookies: These cookies influence the way a website behaves, e.g. the preferred language or region is saved.
Statistics cookies: These cookies help to better understand website visitors and analyse how visitors interact with the website.
Marketing cookies: These cookies contain identifiers to follow your visit to the website. Furthermore, these cookies are used to enable personalised offers.

For more information on cookies, please refer to section 10 "Cookies".

3.2 Online marketing & retargeting

Plantura uses cookies and similar tracking technologies from advertising partners (such as Criteo, Google and Facebook) who operate an advertising network. The advertising partners are enabled to present personalised advertising on other websites and apps based on the websites you visit on Plantura (so-called retargeting). You can also find a list of providers under 2.5 Data analysis.

4. Social media plugins

Buttons from social media networks are integrated into the various offers at Plantura. This integration takes place within the framework of a balancing of interests and the overriding legitimate interest in marketing our offer optimally in accordance with Art. 6 (1) F of the DSGVO.

For the purpose and scope of the data collection and the further processing and use of the data by the providers on their pages, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the data protection information of the providers:

https://help.instagram.com/155833707900388

Our presence on social networks and platforms serves to improve active communication with our customers and interested parties. We provide information there about our products and ongoing special promotions.

When visiting our online presences in social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. Visitor behaviour and user interests are stored in these cookies. This serves in accordance with Art. 6 Para. 1 lit. f. DSGVO, this serves to protect our legitimate interests in an optimised presentation of our offer and effective communication with customers and interested parties, which prevail in the context of a balancing of interests. If you are asked by the respective social media platform operators for consent (agreement) to data processing, e.g. by means of a checkbox, the legal basis for data processing is Art. 6 (1) lit. a DSGVO.

Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: For the USA, there is an adequacy decision of the European Commission. This goes back to the EU-US Privacy Shield.

For detailed information on the processing and use of data by the providers on their sites, as well as a contact option and your rights and setting options in this regard to protect your privacy, in particular opt-out options, please refer to the data protection notices of the providers linked below. Should you still require assistance in this regard, you can contact us.

Data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO.

Further information on data processing in the context of visiting a Facebook fan page (information on Insights data) can be found here:

Facebook: https://www.facebook.com/about/privacy/
Google/ YouTube: https://policies.google.com/privacy
Instagram: https://help.instagram.com/519522125107875
LinkedIn: https://www.linkedin.com/legal/privacy-policy
Xing: https://privacy.xing.com/en/privacy-policy

Option to object (opt-out):

Facebook: https://www.facebook.com/settings?tab=ads
Google/ YouTube: https://adssettings.google.com/authenticated?hl=de
Instagram: https://help.instagram.com/519522125107875
LinkedIn: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Xing: https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht

5. Newsletter

5.1 Newsletter types

You can subscribe to various newsletter services offered by Plantura, which offer different services:

Plantura Garden Mail: Information about current topics, trends and new products from Plantura. This usually comes once a week on Sunday

Reminder services: You can sign up for newsletters that automatically send you a reminder when a product is available again; a reminder about the right time to fertilise; a reminder for early detection of, for example, pests such as the boxwood borer

Basic courses: You can register in various ways (such as via a QR code on product packaging) for basic courses that provide specific knowledge about the product. For example, there is the Garden Year Basic Course, which is a companion through the garden year as part of our Plantable Calendar.

Recommendation mails: Based on your order, we can send you recommendations for suitable, similar products and services.

5.2 Newsletter registration

In the case of Plantura basic courses and recommendation mails, we refer to existing customer advertising as outlined in 2.7. The legal basis for this use is our legitimate interest in conducting direct marketing and providing meaningful offers of goods and services that meet your expectations and needs and fulfil our commercial interests (Art. 6 (1) F of the DSGVO, §7 (3) UWG).

If you register for our newsletter requiring consent, such as our garden post or our reminder services, we use the so-called double opt-in procedure. In this process, you will receive an email after registering for the newsletter to confirm your email address. Only after this confirmation do we include your email address in the newsletter distribution list.

5.3 Unsubscribing from the newsletter

You can unsubscribe from our newsletters at any time by using the unsubscribe link which can be found in every newsletter.

6. Vouchers

When you purchase a voucher from Plantura, we use the information provided to verify and process that voucher to prevent potential fraud. To do this we may record, amongst other things, the voucher value, the voucher code and the time the voucher was redeemed and the name of the person redeeming the voucher.

7. Data transfer

Plantura will share your data with partners for selected purposes, such as our logistics partner. These partners will only have access to your data to the extent necessary to provide the relevant services.

7.1 Shipping company

In order for orders to be delivered, Plantura passes on certain data (your name and delivery address) to our service provider Huboo Technologies Limited:

Huboo Technologies Limited
Company Reg. No. 09727464
41 Corn Street, Bristol, BS1 1HT

7.2 Payment service provider

Plantura offers various payment methods (such as purchase by credit card, Klarna on account and PayPal). These payment methods are handled by our following partners:

PayPal (Europe) S.à r.l. et Cie, S.C.A.; 22-24 Boulevard Royal; L-2449 Luxembourg.

Shopify International Limited, Victoria Buildings, 2nd Floor 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

7.3 Technical Service Providers

Plantura works with technical service providers to enable the services offered. These service providers include, for example, Cloudflare, Google Analytics, Bugsnag, Amplitude, Shopify, Klaviyo, Amazon Web Services, Apple, Odoo, Okendo, and Kustomer. These providers may process your data outside the European Union. We take care to ensure that the data protection levels of our service providers are equivalent to the data protection directives of the European Union.

7.4 Collection service providers

Plantura may share data with debt collection service providers.

8. Data protection rights

You have the following legal data protection rights: Art. 15 DSGVO: The right to request information about your personal data; Art. 16 DSGVO: The right to correct or complete inaccurate data; Art. 17 DSGVO: The right to erase your data; Art. 18 DSGVO: The right to restrict the processing of your data; Art. 20 DSGVO: The right to have the data transferred; Art. 77 DSGVO: The right to lodge a complaint with the data protection supervisory authority.

9 Amendment of this data protection declaration

Due to the continuous technical development at Plantura and in order to be able to offer you an improved service, the data protection declaration may be adapted.

10 Cookies

A detailed overview of the cookies used by Plantura can be found here: https://uk.plantura.garden/pages/cookies.

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